rhye is/are keeping their identities under wraps for as long as humanly possible. that won't be easy in an era of instant information and zero privacy. still they/he/she/it is bound to try. the main reason, as recently told to china shop, is to make the music a priority and the personalities second, or even a distant third.with a debut track as exquisite as "open," it's clear that identities don't really matter. check it out below along with the perfectly matched, exceedingly sexy, slightly NSFW video.